How to stop pitching ideas and start pitching stories
A subtle but crucial difference.
We’ve all sent a pitch that had some version of one of these:
“I’d like to write about X topic/trend/idea …”
“I see on Twitter a lot …”
“I feel like X is interesting …”
Pause! This is such an easy trap to fall into. But when you’re making unspecific, open-ended statements and using huge generalities in a pitch, you’re not pitching a story; you’re …
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