How to stop pitching ideas and start pitching stories

A subtle but crucial difference.

via Dall-E

We’ve all sent a pitch that had some version of one of these:

“I’d like to write about X topic/trend/idea …”

“I see on Twitter a lot …”

“I feel like X is interesting …”

Pause! This is such an easy trap to fall into. But when you’re making unspecific, open-ended statements and using huge generalities in a pitch, you’re not pitching a story; you’re …