Why you should pitch the editor, not the publication

A little research goes a loooong way

via Dall-E

In the six+ years I commissioned freelance stories at NYT, the best pitch I ever got had “fucking” in the subject line. 

Really.

If you’ve ever seen me on a pitching panel, you’ll know I love to borrow a wonderfully helpful phrase from our friends at The Writers’ Co-op: “Pitch the editor, not the publication.” This is a piece of advice that I re…