
Last chance! To mark my recent move to beehiiv, for all of June I’m offering 25% off an annual subscription to FWT, which gets you even more insider tips and advice, discounts to Zoom workshops, invites to subscriber-only events, and more! Thanks for bearing with me during this transition, and I hope you enjoy today’s edition!
So your latest story just published, congrats! After weeks of reporting, writing, editing, working with your editor, hammering out the details, invoicing, promoting your story, and everything else that goes into an assignment, your work is now out in the world.
Woo! All that work you put in has finally paid off, and you got a (hopefully great) byline, a (hopefully great) paycheck, and/or published a story you were (hopefully) super passionate about. (Maybe even all three!) It’s time to savor the result of all your effort. You did it!
But once that exuberance (or relief?) wears off, it’s time to answer the more difficult question about that assignment: Was the outcome worth the input?
The Postmortem
Getting commissioned and published is only the first half of the equation in building a profitable and sustainable freelance career — emphasis on sustainable. You’re building a business, after all, not just a string of gigs, so it’s important to recognize when parts of that business just aren’t working, even if they may be fun or interesting. Sometimes that trade-off — whether the driving factor is time, finances, or emotions — just isn’t worth it.
Here are some questions to ask yourself after every assignment.
1. The Financial Reality Check: Was it actually worth the money?
Yes, rates generally suck, we all know that. But even the ones that appear decent may cost you more than you’re getting. Sometimes the time and effort it takes to put a project together far outweighs what you’ll eventually earn. Sometimes that publication or editor is just so difficult to deal with that ultimately there’s no rate in the world that would make you want to go through that again. Other times still, just getting a certain byline may pay dividends in ways other than money in your pocket.
Obviously, you want to negotiate for the highest rate possible — here’s advice on how to do it — but you also need to take into account the full labor picture going into this assignment: reporting, transcribing, writing, editing, emailing, invoicing, tracking, chasing down payment, and so on. As we all know, track your actual hours worked for every story, then calculate what your real rate was.
(And while we’re at it: What were you paid for your last assignment? Add your rate to the FWT database here, I’ll be publishing an updated version later this month!)
Upcoming live workshops for July
July 12 @ 3 p.m. Eastern: How to write story pitches editors will actually read — and commission. Join me for an in-depth examination of what goes into a fantastic story pitch. How do you structure it? What must be in it, and what should you leave out? How much pre-reporting should you do? How can you head off the follow-up questions an editor will inevitably ask? How do you even find editors to pitch or know what publication to shoot for? We’ll cover all that and much, much more in this session. (Paid subscribers to the newsletter get 50% off admission, and all registrants will get a recording of the workshop.)
July 23 @ 4:30 p.m. Eastern: The art of structuring a longform feature. Join me for an in-depth tutorial on how to build, organize, and write a longform narrative feature! This will be a deconstruction exercise of a published story. We’ll analyze it as a jumping-off point and go into detail about what it takes to write at that 3,000+ word count, then I’ll show you how to use those tools and techniques in your own writing. (Paid subscribers to the newsletter get 50% off admission, and all registrants will get a recording of the workshop.)
2. Evaluating Your Editor: Did they make your story objectively better and make the process enjoyable?
A good editor and an editor who is a joy to work with are very often not the same thing. You may have found the best editor in the world who totally gets your style, voice, approach, vibe, and knows exactly how to improve your stories to make them shine. But if they make your life miserable, it’s rarely worth continuing to work with them.
Setting aside the “Are they a dick?” of it all (see below), the best editors who are also wonderful to work with not only make your story the best version of itself, but also show you exactly what they did and why they did it. You want an editor who is willing to take the time to invest in your growth and show you how to improve your work, not just an editor who will go in, change everything, and leave it at that.
Good editors make stories better; great editors make stories better and teach you how to do it yourself.
2a. Was your editor, well, a dick?
Stop working with editors who treat you poorly! A simple questionnaire for you:
Was the editor reasonably communicative?
Did the editor work with you to create a clear roadmap for putting your story together?
Was the story’s scope explicit, unambiguous, and agreed to by everyone?
Were they responsive to your questions?
Were they kind, judicious, clear, and collaborative with edits?
Did they pay you on time?
Did they make you feel dumb, inferior, or as if they’re doing you a favor by editing you at any point in the process?
Obviously, the answer to all of those (minus that last one, of course) should be yes. If it’s not, dump the editor and tell all your friends what it was like working with them.
3. The Emotional Audit: Did you enjoy the work, or did it drain you?
Don’t shrug off the importance of doing work that makes you feel satisfied, fulfilled, proud, and motivated. What’s the point of any of this if it just makes you miserable and suffocated? There are lots of less stressful ways to make money than freelance journalism, so if you’re lucky enough to be in the financial situation where you can turn down work you hate, it’s worth the tradeoff every time.
On top of tracking money, direct labor, and the mechanics of building a story, also track the energy data around your work as a part of your process so you can evaluate the whole picture in your postmortem. Some assignments are difficult but in a way that’s engaging and inspiring. Some are difficult because you just hate the work/editor/process/etc. Sometimes you end up with five fresh ideas you can’t wait to pitch around. Maybe getting that prestige byline was worth the emotional torture you went through to get it.
This is all useful information to have! While obviously there are some paychecks or bylines that will never be worth the emotional sacrifice, there are countless non-financial/career factors that play into everything we do. Because again, you’re building a sustainable business, not a collection of one-off assignments.
(All that said: Always remember that no paycheck or byline is worth your dignity, and it’s never the wrong time to fire an abusive editor.)
4. Closing the Loop: How will you apply this to your future work?
It’s pointless to think about this stuff if we’re not going to grow from it, so how are you using all of this data moving forward? Maybe next time — with this client or another — you want to be clearer about scope. Or you realize that you loved this new line of reporting and want to dive in headfirst. Or maybe you found your Golden Editor and want to hang on forever.
Whatever it is, use all of this self-reflection and introspection to make your career, and life, a little more enjoyable and manageable. The goal here isn’t to beat yourself up, it’s to sharpen your game and suss out the patterns you never notice until you take a step back and look at the whole landscape.
And maybe get paid a little more along the way.
Good luck out there!
Oh, a few other things …
This week I am soft-launching the FWT store! This is the spot where you can buy recorded workshops, including sessions on Travel writing, launching newsletters, using social media to find work, and much more. Check it out right here!
Got a pitch that sold recently? I’d love to feature it in a future edition of our #pitchesthatsold series! Email me at [email protected] and put “#pitchesthatsold” in the subject line. Can’t wait to see ’em!
How much were you paid for your last assignment? Feel free to contribute to our ongoing freelance rate database here. I’ll be publishing updated results of this survey next month!
Got a question about freelancing or the wider world of journalism? Let’s hear it, and I may feature it in a future Q&A post! Fill out this form with your question(s).
I offer one-on-one coaching! Is your story falling apart and you need a second set of eyes on it? Want a seasoned perspective on a pitch you’re kicking around? Interested in talking about careers and/or building your freelance business? Maybe just want an edit on a story draft? I’ve got you covered! Click below to book a one-on-one coaching session to talk about pitches, story ideas and development, editing, careers, or anything else you might need help with! (Paid subscribers get 33% off any one-on-one session.)
